Ashley Deland is a globally recognized business advisor, multi-business founder, and start-up investor whose work spans 17+ countries and multiple industries, from hospitality and wellness to consulting, fashion, media, and education. With over a decade of experience and a proven global track record, she has become a sought-after voice in entrepreneurship, branding, and women’s leadership.

As the CEO of Maison De Land, a luxury creative design house for visionary founders and lifestyle brands, and the founder of BMA Certifications, an ICF-modeled business coaching certification built exclusively for women, Ashley has redefined what it means to build, scale, and sustain a brand rooted in purpose and profitability. She also founded Female FoundHer, a visibility-forward clothing line celebrating women rewriting the rules of business, and is the author and visionary behind Unreserved, a published anthology and global movement amplifying 24 women transforming the meaning of success.

Most recently, Ashley served as Executive Producer, Judge, and Master Mentor of Project Empire, a forthcoming television series bringing mentorship, capital, and visibility directly to women-led businesses across America, with plans to go global. She is also the host of She Wears the Pants, a top-rated podcast redefining women’s leadership, strategy, and identity in modern business.

Across her portfolio, Ashley has advised multi-million-dollar brands, mentored thousands of entrepreneurs, and architected ventures that combine strategy, structure, and scalability. 

Her clients have achieved extraordinary results, scaling personal brands from $80K to $500K in 6 months, expanding lifestyle companies from $1.2M to $1.7M in less than a year, and elevating beauty businesses from $1.5M to $2.1M - collectively generating over $25+ million in revenue for female-led enterprises worldwide.

Beyond her advisory work, Ashley has built and exited multiple companies in the wellness and lifestyle industries, including a yoga studio, a cold-pressed juice line, and Canada’s first soy-free vegan restaurant.

She holds a Bachelor of Business Administration and Marketing Degree from the globally ranked Griffith Business School, and began her career leading marketing portfolios, operational strategy, and brand development for billion-dollar corporations. During her tenure at ideaCity and working alongside Moses Znaimer, she collaborated with world changemakers such as Margaret Atwood and Robert F. Kennedy Jr., further shaping her belief that the most powerful businesses are born from purpose, vision, and impact.

Ashley’s thought leadership has been featured in Forbes, Inc., NASDAQ, Entrepreneur, Medium, and Authority Presswire, and she has served three consecutive terms on the Forbes Business Council. 

Ashley has been recognized as Best Female Entrepreneur in Canada at the Stevie Awards, Top 40 Under 40 by Business Elites, one of Business World Magazine’s 20 Under 40 Inspiring Leaders, and recipient of the Female Business Leader Award from the Business Excellence Awards. She has also been nominated for Roger’s Entrepreneur of the Year, YWCA Women of Distinction, and the Women Empowerment Awards of Toronto.

As a mother, founder, and investor, Ashley leads with faith, intention, and precision - proving that it’s possible to build a legacy and raise one at the same time. Whether she’s advising CEOs, investing in women, or reshaping global narratives through education and media, Ashley Deland is architecting the next generation of business and ensuring women are at the center of it.